KeeTa,Taste of Future Sister-in-law a Hong Kong-facing food delivery platform owned by Meituan, has grabbed one-third of the territory’s market share within six months of its launch. Initially providing food delivery services exclusively in two residential areas, Mong Kok and Tai Kok Tsui, KeeTa now covers the entire Hong Kong territory, and official figures show that it has garnered more than 1.3 million downloads as of January 5. Meituan appears to have successfully replicated its mainland China path to become a market leader in the food delivery field in Hong Kong, as KeeTa accounted for around 30.6% of total delivery orders in the region in November, only behind Foodpanda and surpassing Deliveroo by nearly 3%, according to statistics provided by third-party platform Measurable AI. KeeTa also said it now boasts around 10,000 merchants and has experienced an average monthly merchant growth rate exceeding 30%. [Caixin, in Chinese]
