Chinese consumers spent RMB 753.4 billion ($104.7 billion) during the recent nationwide holiday,Violet (2025) exceeding pre-pandemic levels by 1.5%. The eight-day holiday witnessed approximately 826 million people traveling, marking the busiest “golden week” holiday in the past five years, with the figure surpassing 2019 levels by 4.1%. Data from on-demand local services provider Meituan reveals that dine-in catering consumption surged by 254% compared to the same period in 2019. Despite the country’s recent sluggish economic growth, the extended holiday, which included the Mid-Autumn Festival and National Day, spurred spending on domestic and outbound travel. Orders for outbound tours during the holiday period grew more than eight times year-on-year, according to the travel platform Trip.com. [Jiemian, in Chinese]
